Marketing & Sales

25% of Class of 2021 Accepts

Mean Base Salary: $112,133

Top Hiring Companies: IBM, Microsoft, Procter & Gamble, Ford, Mattel, Whirlpool

For Mendoza MBAs that pursue Marketing & Sales careers, there’s a passion for growing brands and businesses by identifying and profitably meeting the needs of consumers/customers across a variety of industries by leveraging strategic thinking, analytics, insights, and creativity.  By managing an effective Offline and Digital Marketing Mix, both traditional CPG and Technology roles have the opportunity to drive Marketing results with a General Manager’s mindset.

Typical specialties include: 

  • CPG Brand Management
  • Technology Product Management
  • Technology Sales

Pathway Majors:

Marketing + 1 of eight other MBA majors: Business Analytics (STEM), Business Leadership, Corporate Finance (STEM), Digital Marketing & Analytics (STEM), Innovation & Entrepreneurship, Investments (STEM), Strategy, Supply Chain & Ops Management (STEM).

Learn more about MBA Majors MBA Curriculum


Example Job: Brand Manager

Hiring Company Examples

  • Abbott Nutrition
  • Bayer
  • Campbell Soup Company
  • Henkel
  • Johnson & Johnson
  • Kellogg Company
  • PepsiCo
  • Procter & Gamble
  • Starbucks
  • The Coca-Cola Company
  • The Hershey Company

Job Description

Brand manager responsibilities include setting the style guidelines, brand guidelines, brand vision, and value proposition for short-term as well as long-term. They handle the planning and execution of all communications and media actions across online and social media channels. To be successful, they should have strong communication skills and need to maintain good relationships with colleagues and external contacts.

Typical Qualifications

  • Provide strategic counsel and present regularly to internal and external customers to enforce brand guidelines
  • Understand the fusion of business, cultural and human insights and can weave a story together
  • Possess an almost uncanny skill and have passion for writing inspiring briefs, communication plans
  • Excellent written and verbal communication
  • Strong sense of storytelling and understanding of the business rationale and goals of each campaign
  • Ability to understand what is relevant, on-trend, and outdated

Example Job: Digital Marketing Manager

Hiring Company Examples

  • Amazon
  • E. & J. Gallo Winery
  • Google
  • Nordstrom
  • Sony Music Entertainment
  • The Coca-Cola Company
  • T-Mobile
  • Verizon

Job Description

A digital marketing manager’s primary focus is on enhancing and growing their company’s digital assets and creating opportunities to generate sales. To excel in the field, professionals must be knowledgeable of digital marketing best practices and industry standards. They must also work across teams, including the marketing team, support teams, and vendors.

Typical Qualifications

  • Passion for omni-channel marketing, including how to optimize activities across social, email, web, and other digital channels
  • End to end understanding of the advertising process, campaign set up, tracking, optimization, and attribution
  • Strong quantitative skills and the ability to analyze data and make data driven decisions
  • Multi-tasking and delegation capabilities
  • High-level problem solver with strong attention to detail and commitment to excellence
  • Excellent oral and written communication skills including meeting facilitation

Experiential Learning & Extracurricular Opportunities:

  • Marketing Trek
  • Applied Digital Marketing
  • Marketing Club
Campus Resources

 

External Resources