Analytics roles are focused on turning data into actionable insights to support business decisions and drive strategic initiatives. It is a rapidly expanding field with a massive scope of opportunities that cross all functions and industries in the marketplace.

Defining analytics as a function can be fairly complex, as organizations vary in the way they deploy analytics. In organizations with centralized analytics teams, analytics could either be defined as its own function or fall within an information technology function. However, in organizations with a more decentralized approach, analytics typically falls under another business function (e.g., marketing, operations, finance)

Similarly, analytics can be defined as its own industry (i.e., companies that develop and distribute business analytics services to companies in all industries) or fall within the broader scope of another industry (e,g., technology, financial services, consulting).

Campus Resources
External Resources